PR & Publicity
JAG offers the following integrated services to its clients:
Anyone can write and send out a press release and hope that it will be picked up in the hubbub of the newsroom. We offer a much more considered, strategised approach to publicity. The team, both of whom are qualified journalists, will prepare in-depth articles, custom-designed to the needs of each targeted publication. By staying networked with influential individuals within the media, we are able to take advantage of natural opportunities for publicity and generate a buzz around the client’s brand.
The team has a great deal of experience in the field of marketing, with Grant having been involved in senior marketing roles at Ster-Kinekor, M-Net and BBC Worldwide (London) and Janine working on marketing campaigns for various big brands. From drawing up marketing strategies to working with creatives, advertising agencies, sponsorships and media, JAG Communications can provide an integrated marketing service that will dovetail with bigger objectives and work in tandem with existing, ongoing campaigns.
One of Grant's highlights during his 10-year tenure at BBC Worldwide was organising the launch of Teletubbies for 10,000 children ... in Moscow's Red Square! From massive, logistically difficult events such as that, to putting together more intimate gatherings for smaller parties, JAG Communications has done it all and more - finding new venues, briefing in A/V materials, designing and sending out invitations, choosing only the best catering and entertainment. Often done on a shoestring budget - but no less impressive and memorable.
Grant's last three years in London were spent working for a company that had no social media presence and a website that was way out of date when he joined. He set about sorting it all out and within a few months the company's website had increased its traffic tenfold and its Facebook, Twitter and You Tube pages were getting much attention. In fact, he even got the company trending during one very successful campaign. Janine has also had a great deal of experience brainstorming and establishing effective and integrated PR campaigns across social media platforms. Let us make social media work for you.
Hopefully there are no glaring errors in this website - that would be embarrassing because a bugbear of ours is badly written web copy or a website full of spelling and grammatical mistakes. Grant has even gone so far as to write about it in BizCommunity after spotting some seriously dodgy copy in a number of professional websites. We always say that a website is "the shop window to your business" and reflective of the professionalism and service you offer. It has to be perfect. As long-standing journalists with a great deal of writing experience, we can ensure that is the case for your company's site.
Marketing and PR plans can either be company-wide - improving the identity of a company - or they may focus on a specific product, brand or service within the company. But whatever they relate to, they must dovetail with, and compliment, the company's overall strategy and goals. The JAG Communications team has a lot of experience in working with companies to identify objectives that are specific, measurable and attainable and have a deadline for completion. Let us know what you want to achieve and we can put together a PR and/or marketing plan to help you achieve your aims.