PR & Publicity
Anyone can write and send out a press release and hope it will be picked up in the hubbub of the newsroom. We offer a much more considered, strategic approach.
As qualified, experienced journalists, we also love to research and prepare in-depth articles, custom-designed to meet the needs of targeted publications. By staying networked with influential individuals within the media, we can take advantage of any opportunities that arise and generate buzz and excitement around a client’s brand.
Social Media
With social media playing an increasingly integral role in PR, marketing and brand awareness, JAG Communications has made a significant effort to keep up to date with the medium and currently works on several accounts - either on an ongoing retainer basis or on individual campaigns. The team is adept at linking PR coverage on social media accounts and growing the number of followers. The team is also skilful at creating and running ad campaigns
on Facebook and Instagram.
Marketing
The directors of JAG have a great deal of experience in the field of marketing, with Grant having been in senior marketing roles at Ster-Kinekor, M-Net and BBC Worldwide, and Janine having worked on marketing campaigns for several big brands. From drawing up marketing strategies to working with creatives, advertising agencies, sponsorship partners and media, JAG Communications can provide an integrated marketing service that will dovetail with bigger objectives and work in tandem with existing, ongoing campaigns.
Web Copy
Strategy
Events
Hopefully there are no glaring errors in this website - that would be embarrassing! Because a bugbear of ours is badly written web copy or a website full of spelling and grammatical mistakes. Grant has even gone so far as to write about it in a leading publication after spotting some dodgy copy in several big brand websites. We always say that your website is the shop window to your business and reflective of the professionalism and service you offer, so it must be perfect. As seasoned journalists with a great deal of writing and editing experience, we can ensure that is indeed the case.
One of Grant's highlights during his time at BBC Worldwide was organising the launch of Teletubbies for thousands of pre-school children in Moscow's Red Square! Back in SA Grant & Janine have successfully planned large and small-scale events, from launching TV channels and the country's first online steaming service to intimate book signings and everything in-between. We are proficient at finding appropriate venues, briefing in A/V teams, designing and sending out invitations and handling RSVPs, organising the catering and putting together those all important goodie bags!
Marketing and PR plans can either be company-wide - improving the identity of a company - or they can focus on a specific product, brand or service within the company. But whatever they relate to, they must dovetail with, and compliment, the company's overall strategy and goals. The JAG Communications team has a lot of experience in working with companies to identify objectives that are specific, measurable and attainable and have a deadline for completion. Let us know what you want to achieve and we can put together a PR and/or marketing plan to help you achieve your objectives.